Media Kit

The SGMA Industry Marketplace has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire sporting goods industry. This information resource uses powerful search technology that continually indexes the content of participating supplier Web sites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.

The SGMA Industry Marketplace also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from the user’s computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the SGMA Industry Marketplace and are a valuable business opportunity for suppliers to advertise in the directory.

Members of the Sporting Goods Manufacturers Association (SGMA) are using the SGMA Industry Marketplace on a daily basis. But the directory isn’t limited to association members. Other sporting goods retailers, team dealers and consumers are using the directory as well. These industry professionals spend $80 billion a year on products and services your company offers.

And when these professionals are ready to buy, they turn to the SGMA Industry Marketplace to cut through the clutter of traditional search engine results.

The SGMA Industry Marketplace has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company’s brand and message are delivered directly to those that matter most to your business. The SGMA is recognized as a leader in the industry. And sporting goods retailers, team dealers and consumers turn to the association as the informational source in the industry.

With traditional search results, your company’s listing becomes one in a million. But searching through the SGMA Industry Marketplace presents relevant search results to pre-qualified, committed buyers. Completing a listing in the directory will cost your company less advertising dollars than participating in the pay-per-click campaigns of the major search engines and delivers better results.

Your complete listing in the SGMA Industry Marketplace will feature your company logo and description, contact information and company Web site and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.

A link to the SGMA Industry Marketplace is prominently displayed on the SGMA Web site (http://www.sgma.com). The directory can also be found at http://sgmamarketplace.com.

Association Web Site Traffic
Page views - 119,578 average per month

The SGMA Industry Marketplace will also be distributed as a CD application at the SGMA Team Sports Show & SGMA Sports Licensing Show, held June 9-11, 2008 in Las Vegas. The show is expected to draw over 3,000 attendees.

The following rates reflect an annual pricing structure. Your company’s listing appears in the SGMA Industry Marketplace year-round.

Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.

Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.

Banner ads must be 468 pixels x 60 pixels.

For more information about graphic specifications, please contact your sales representative.

SGMA, the trade association of leading industry sports and fitness brands, enhances industry vitality and fosters sports and fitness participation through research, thought leadership, product promotion and public policy. SGMA produces signature industry events including the Spring Market trade show, Sports + Technology Convergence, Industry Leaders Summit and National Health-through-Fitness Day on Capitol Hill. More information about SGMA membership and SGMA's Sports Research Partnership can be found at www.sgma.com. The Sporting Goods Manufacturers Association is the premier trade association for more than 1,000 sporting goods manufacturers, retailers and marketers in the sports products industry; representing over 3,000 business locations, plants and distribution centers; employing more than 375,000 people; and generating $60 billion in domestic revenue and $15 billion in international revenue, wholesale dollars.

Our purpose is to support our member companies and promote a healthy environment for the sporting goods industry by providing access to insight, information, influence and industry connections. SGMA enhances industry vitality and fosters sports, fitness and active lifestyle participation.

For additional information, call (972) 402-7000, or e-mail us at sgma@multiview.com.